sounds promising, in the meantime what do we do about big business? this story is from today.
Last week pilkington our largest glass manufacturer had to switch to oil from gas....
this means more oil use...

Honestly this seems to me to be the beginning of something like the end of industrial civilization, mabye it will take years to unravel but I cant help thinking that these sorts of double whammies on our current resources coupled with mostly hot air on the reusables front mean we are running at the wall.

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20051129005 938&newsLang=en

Terra Industries Inc. (NYSE:TRA) announced today that it has suspended ammonia production at its UK facility at Billingham, Teesside.

The shutdown is due to the extremely high price of natural gas in the UK.

Terra does not anticipate resuming ammonia production at its Billingham facility until UK natural gas costs decrease to a level that allows the ammonia unit to operate with positive cash flow.

Terra is operating its other UK facility at Severnside, Bristol, at reduced rates.
Terra expects to fulfill its UK sales commitments from its own inventories and with imported ammonia, some of which Terra will upgrade to ammonium nitrate.

Said Terra's President and CEO Michael L. Bennett, "We remain committed to resuming normal production at our UK facilities as soon as natural gas costs return to more reasonable levels. Terra has been working closely with UK authorities and trade associations to address the price disparity between UK and Continental European gas markets. Restricted gas flows into the UK during recent cold weather have driven its natural gas prices to more than double the level elsewhere in Europe."

Terra's UK business, Terra Nitrogen (UK) Limited, is the country's largest producer of nitrogen fertilizers, and is a major European manufacturer of ammonia, nitric acid and carbon dioxide, key raw materials in the UK chemicals industry.

Terra Industries Inc., with pro forma 2004 revenues of $1.9 billion including the Mississippi Chemical acquisition, is a leading international producer of nitrogen products.

I feel the same, I can't understand that this company doesn't have a long term strategy. Clearly UK NG production has peaked and thus this company has to expect higher prices. They might even have to move to countries that do have NG more reasonable price levels.