DrumBeat: April 11, 2007
Posted by Leanan on April 11, 2007 - 9:10am
Topic: Miscellaneous
With the era of cheap oil ending, Chuck Taylor believes businesses that rely on the movement of freight must begin thinking in terms of alternatives to the current system.The logistics expert said the country can start by lowering speed limits and rebuilding railroads to move more freight and people. But the long-term solutions are going to require a different mindset than the way companies currently think about the supply chain.
Chevron reports decline in oil, natural gas production
Chevron Corp. said Tuesday that first-quarter oil and natural gas production fell 1.2% after the Venezuelan government seized bigger stakes in two oil fields.
ConocoPhillips: The anti-Exxon
The Texas-based oil company breaks with the other U.S. majors to support mandatory national regulation of greenhouse gas emissions
Venezuela’s nationalization trend will not sweep Latin America
As Venezuela’s May 1 deadline for nationalization of several major oil operations nears, studies by Standard & Poor’s and Rice University suggest nationalization may not always have dire consequences.
Growing energy nexus: Energy-hungry China looks to Latin America
China's fast-paced economic growth—averaging 9.1% per year in the last decade—can only be sustained by high energy consumption, an increasing amount of which will need to be imported. Given global competition for energy resources, China's energy policy is now focused on securing a steady supply in the medium to long term. This means looking beyond traditional suppliers in Asia and the Middle East and seeking new alliances with potential suppliers in Africa and Latin America. However, while Latin America's importance to China is growing, it will never become a core energy supplier. Further, relations are likely to remain of a commercial nature, and China is not apt to become a committed political ally for Latin America.
Indicatively, the louder the appeals for a gas OPEC, the fewer demands that Russia should ratify the Energy Charter. The tactic of sidetracking attention works. For Moscow, entry into a coordination cartel is a much less binding step than ratification of the Charter with all of its indigestible protocols. If the leading gas exporters reach some agreements of principle, the rules of the game will undergo a dramatic change.
Four years after the fall of Baghdad - which for the neo-cons would signal the advent of the US as "the new OPEC" - a meeting in the tiny Gulf emirate of Qatar may be signaling the birth of a new cartel: a "gas OPEC", grouping countries controlling 73% of the world's gas reserves and 42% of production.
Appetite for ethanol spurs food price inflation
It began with the Mexican tortilla crisis, and is now spreading to the price of everything from meat and milk to Coke.North America's love affair with ethanol — produced mainly from corn — is unleashing a surprising surge of inflation through the global food supply chain.
No US Corn Shortage Seen Yet Despite Ethanol Demand
The amount of corn used for ethanol continues to climb but the supply of corn is beginning to rebound a bit as livestock feeders seek cheaper sources of animal feed, such as feed wheat, analysts said on Tuesday.No one is saying the food-versus-fuel debate will go away, but for now it appears the intensity is easing a little, they said.
World Bank Warns of Environment Cost of India Growth
India's robust economic growth will put unprecedented pressures on its land, water, air, soil and forestry resources, a World Bank report said on Tuesday.
Bush Administration Appeals Ruling on Drilling
The Bush administration and the timber industry are appealing a federal court ruling that struck down a policy to allow logging and oil and gas drilling in large undeveloped sections of national forests.
Concentrating solar power better option than nuclear
I refer to 'concentrating solar power' (CSP), the simple but effective technique of concentrating sunlight using mirrors to create heat, and then using the heat to raise steam and drive turbines and generators, just like a conventional power station. It is possible to store solar heat in melted salts so that electricity generation may continue at night or on cloudy days. This technology has been generating electricity successfully in California since 1985 and half a million Californians currently get their electricity from this source. CSP plants are now being planned or built in many parts of the world.
Purdue Energy Center Symposium to Pave the Road to a Hydrogen Economy
With the continued rising cost and demand for oil and gasoline, international leaders will come to Purdue University to share ideas and information on how to end global dependence on fossil fuels and move to a hydrogen economy.
As climate worries grow, cities turn green
Green roofs aren't the future: They're already here. In Chicago, 2.5 million square feet of downtown roof space is now covered with hardy plants such as sedum and prairie grass--the better to lower heating and air-conditioning costs (by 10 percent or more) and dramatically reduce rainwater runoff.
OPEC-10 March Oil Output 26.575M B/D, Up 90,000 B/D Vs Feb
The Organization of Petroleum Exporting Countries raised its crude-oil output in March following two months of cuts, the U.S. Department of Energy said.The 10 OPEC members subject to production quotas, not including Iraq and recent member Angola, produced 26.575 million barrels a day, up 90,000 barrels a day from February levels, according to a report by the Energy Information Administration. The EIA is the statistics arm of the Energy Department.
China Plans to Boost Oil and Gas Output to Meet Booming Demand
China plans to produce 193 million tons of crude oil and 92 billion cubic meters of natural gas in 2010, said the nation's top planning agency.
Mexican, Colombian, C. American leaders promise to revitalize regional development
Mexican President Felipe Calderon said his country's reduced commitment to the refinery was due to the declining production at its largest oil field Cantarell."We want to give the refinery project viability with realistic alternatives while taking care of Mexico's own production and consumption," Calderon said...
Russia to Delay Construction of Pacific Pipeline Due to Oil Shortages
Russian government official said on Tuesday, April 10, that construction of the second leg of Asia-bound Pacific oil pipeline could be delayed by three-four years from its original March 2008 deadline due shortages in oil supply from underdeveloped East Siberian fields.
Siberian Gas Pipeline Bursts for a Second Time in 10 Days
The number of accidents at oil production centres of the Khanty- Mansi Autonomous Area rose by 17.4 per cent in 2005 against the previous year, with 4,200 accidents registered in 2005. Metal corrosion accounts for almost 90 per cent of the accidents.
Look Out: $500 Uranium Is On the Way
And here's the dirty little secret why uranium prices could be stable at $2,000 per pound...The cost of uranium is only a minuscule part of a power plant's spending. Analysts have reported that nuclear power plants can cost more than $2 billion! That's just the cost of construction, which doesn't include the billions spent on maintenance throughout the plant's lifetime. Spending $2,000 per pound of uranium to keep your plant running is minimal to investors.
Asian Refining Facing Hard Times
Between now and 2011, a spate of new refineries with a total capacity of 7 million barrels per day will be built. Half of that new capacity will be in Asia. The refineries aim to profit from the ongoing global shortage in refining capacity, which has sent crack spreads soaring. However, the threat of overcapacity now looms large.
Chavez Guarantees Latin American Energy Supply for 100 Years - Calls Bush ethanol plan "craziness"
Venezuelan President Hugo Chavez called for the creation of a Latin American energy system to prioritize local markets in a "true energy revolution," guaranteeing oil and gas supply to the region for 100 years."All the oil and energy that Latin America needs is here in Venezuela," Chavez said tonight at a graduation ceremony in Caracas. "That resource, once in the hands of the empire, is now in Venezuelan hands, and we have it to share with the people of Cuba and the Caribbean, Nicaragua and Central America, Brazil and South America, at least for 100 years."
For the Cubans' recent history proves that, if driven by necessity, people can and will organize grassroots, community-based ways to feed themselves. At the same time, the Cuban experience shows that even a modest amount of government support and investment can greatly amplify community efforts. If - as a growing number of academics warn - industrial nations ever face food supply disruptions due to climate change or peak oil, such lessons will be vital.
Uranium prices rise 19% in one week!
By electrifying railroads and building electric cars (with tax breaks to make them affordable), along with conservation and pursuing alternative fuels, we could rev up our economy and eventually tell OPEC to go stick its oil where the sun don't shine.
Kerry, Gingrich debate global warming
Climate change is heating the earth and also warming relations between Democrat John Kerry and Republican Newt Gingrich.
Building boom fuels climate risk at Spain's beaches
Rapid construction of homes and hotels along Spain's shoreline means its beaches stand a greater risk of disappearing as climate change brings higher sea levels and more coastal erosion, officials said on Tuesday.
UN raises alarm on Africa's delay in addressing climate change
Africa, the continent most vulnerable to the effects of climate change, is not acting urgently enough to stem the dire economic and environmental damage of greenhouse gas emissions, the UN cautioned Tuesday.
Ghana: Government Opts For Nuclear Energy
The government has resolved to opt for nuclear energy as an alternative source of power in a move to avert any future energy crisis in the country.
U.K.: Will your home fail the new energy test?
Hundreds of thousands homes are likely to be given a poor 'green' rating under the Government's new energy efficiency tests.From 1 June, all houses put up for sale will have to undergo a 'green' audit costing up to £200 and will be given a grade from A to G.
U.S. offers renewable fuel standards for vehicles
The United States announced new standards for renewable fuels for cars and trucks on Tuesday, but stopped short of committing to regulate greenhouse gases that spur global warming.The renewable fuel standards program aims to cut dependence on foreign oil and curb global warming pollution by expanding the use of ethanol and other alternative fuels, said Stephen Johnson, head of the Environmental Protection Agency.
Uranium price jumps to record 40-year high
The price of uranium has recorded its biggest percentage increase since dealings were first reported almost 40 years ago. The cost of the fuel used in nuclear power plants jumped 19pc to $113 a pound at a US auction last week.
Wildcat growth in oil patch begins to trouble Albertans
The oil sands boom that's brought billions of dollars to Alberta has also brought anxiety to a significant number of citizens, some of whom are questioning the rapid pace of development as the provincial government nears the end of a long oil sands review.
Bodman: Summer gasoline supplies seen adequate - the U.S. Energy Secretary discusses gasoline supplies, the rumored natural gas OPEC, and filling the SPR.
African American Exodus from San Francisco
And, this problem is not unique to San Francisco – it is happening in cities all over the country. As the end of the automobile culture of suburbia draws near due to peak oil, the ones who really are in that higher income bracket are starting to come back to the cities, where everything is close by, often within walking distance. Hence the demand for the gentrification of San Franhatten, and African Americans won’t be the only population we will lose due to being priced out of the housing market.
West Coast to Feel the Pain of High Gas Prices
An oil industry analyst predicts that even if gasoline supplies and prices ease off in the rest of the nation this summer, the West won't be so lucky.
US faces change as climate warms
Chicago and Los Angeles will likely face increasing heat waves. Severe storm surges could hit New York and Boston. And cities that rely on melting snow for water may run into serious shortages.
Snowy forests 'increase warming'
Planting trees in snowy areas may worsen global warming as their canopies absorb sunlight which would otherwise be reflected by the snow, a study says.
New York pledges to reduce greenhouse gas emissions
New York City produced 58 million metric tons of greenhouse gas emissions in 2005, according to officials who promised on Tuesday to cut that by 30 percent by 2030 as the city tries to become a leader in the fight against global warming.
Millions face hunger from climate change
Rising global temperatures could melt Latin America's glaciers within 15 years, cause food shortages affecting 130 million people across Asia by 2050 and wipe out Africa's wheat crop, according to a U.N. report released Tuesday.



Most Americans See Recession in the Next 12 Months (Update1)
By Matthew Benjamin
http://www.bloomberg.com/apps/news?pid=20601109&sid=aSdcDWuOmdiI&refer=h...
The Great Go-Goop War
By Tom Chalkley (In homage, and with apology, to the late Theodore Geisel)
Part I is poorly formatted. Part II is also poorly formatted but includes links to page one, page two etc., which recreates the paper page layout. Part III bites the bullet and limits the artwork to the paper page links.
http://www.citypaper.com/news/story.asp?id=3347
http://www.citypaper.com/news/story.asp?id=7354
http://www.citypaper.com/news/story.asp?id=13474
Also, there seems to be a climate change event this weekend:
http://stepitup2007.org/
The poll shows expectations for a recession, but the betters at Intrade.com don't see it:
http://www.intrade.com/jsp/intrade/contractSearch/searchPageBuilder.jsp?...
Odds are only 17% for a recession before the end of 2007. People who care enough about the issue to put money down are apparently more optimistic than random phone-answerers.
Have these traders ever correctly anticipated a recession?
Prediction markets are fairly new and weren't in use before the last US recession. They do seem to have had a good record in predicting other things.
On the other hand, the "majority of US population" had never been shown statistically to be better than flipping a coin. The consensus at TOD has been imminent recession ever since I started following the discussion two years ago.
Been away for a few days and have been catching up on the Saudi threads (a small book). Unbelievable work, many thanks to all involved.
I noticed someone mentioned that AFK will be delayed until end 2007 - any link to that news?
That might have been me, with more details in this post:
http://www.theoildrum.com/node/2340/0
SaudiAramco (Jan 10, 2007):
http://www.saudiaramco.com
Direct links don't work because the Saudi Aramco website uses Session IDs. For details on Khursaniyah and other projects, choose 'Media Center' then 'News' and then 'Megaprojects'.
cheers
Phil.
Chris Sanders has written an interesting article on how responses to GW may actually be responses to PO. I haven't quite made up my mind about his thesis, but it seems like a fresh point of view.
http://www.sandersresearch.com/index.php?option=com_content&task=view&id...
It requires registration but I think it's worth it.
I've always thought we are being prepped for peak oil without knowing it. I cannot believe that the worlds best think tanks do not know about the problem of peak oil, but at the same time they cannot just come out and announce it for fear of causing mass panic. The stock market would tank overnight and most economies would plunge into recession if it were to be offically accepted. So by touting 'we must do something to achive a low carbon world' by using global warming as a smokescreen (albeit a real one!) TPTB have avoided mass panic.
Marco.
Marco, the problem with your logic is that there are a lot of folks who just don't buy the whole GW thing. A lot of them. So trying to motivate them to conserve fossil fuels from a "it's good for the planet" angle, just isn't going to cut it.
Any top-down effort to reduce fossil fuel consumption will be met -- in the US of A, anyway -- with stiff resistance.
Yeah, GW has been on the agenda since the early 80's at least, and the first time PO was mentioned in the mainstream was Campbell and Laherrere's 1997 article in the Scientific American (if memory serves). OTOH, GW has only come to be more generally accepted after it must have been clear to some people that resource depletion would soon become a serious problem.
My problem is that it is just terribly conspiratorial to think that all those scientists who have come to the conclusion that climate change is a real and rather imminent threat could just be useful idiots serving the agenda of those who have, for most of the past thirty years, attempted to deny there ever was a problem. Then again, from a certain angle Sanders' thesis doesn't sound totally fantastic. If he could explain how it could work without some sort of conspiracy I might think of it as at least possible.
some don't buy the whole GW thing.
some don't buy it's a CO2 thing..
I see climate change, I also differ on what the outcome may be.
How cold does it need to get for the next ice age.
the answer is, it doesn't need to get colder. All thats missing mainly is MOISTURE in the winter. Recall any huge snowfalls and snow storms this year. How man flash floods in the US and across the world. Our Hurricane season last year was not up to predictions, though the Pacific got POUNDED by huge and numerous Typoons. The formation of hurricanes and how they get their energy is a "theory" about warm water etc. This theory may not be correct. Observations show increase in strength when moving into cold waters, which flies in the face of the warmer waters provide the energy. Hurricanes and tornado's, we have much to be learn about them. And that danged pesky formation in the eye's of class 5 that looks all the world like a geomectric pattern.
Have some time visit http://www.meru.org/ there is a thirty minute video on googlevideo. Up until recently the series was up, but they must have objected and put up the "teaser". Its not 'religious" per se, its about how the original hebrew text of Genisis is much more than words, much much more.
The math guys here should get a real kick out of this. Everyone will, its pretty remarkable what this man has discovered.
Quid Clarius Astris
Ubi Bene ibi patria
PrisonerX : I cannot believe that you know so little that you can innocently make so many false statements. You must be a troll. Goodbye.
James Gervais
Sorry Marco, you give governmental think tanks too much credit for really looking ahead and getting action happening. Think tanks tend to 'fight the last war' - deal with what is uppermost in politicians minds. Politicians deal with what might win them the next election. They got caught out by the threat of a flu pandemic, and they haven't really begun to take onboard permanently reducing oil supplies.
Sorry.
Allright it was a dumb idea. I donned my tinfoil hand and threw logic to the wind.
Marco, not so dumb as all that. Without the tinfoil (and me, I love the stuff), it is nevertheless so that GW is scientifically complex, can legitimately, within a certain window, be argued about, etc. etc. It is also clearly an issue of the Commons, which most ordinary people like (even if for. ex. Siberians might prefer to sunbathe more..); it is, for many, experienced (or felt to be experienced) in a proximal way; it induces a kind of shared or blanket guilt; etc. It has a lot going for it as an important issue. So even without deliberate manipulation or ‘conspiracy’ GW distracts from PO, or camouflages it, PO being tied up to big biz interests, international politics, war, etc. in a pointed way that many would prefer not to look at. PO may have short term devastating effects; GW are the natural conditions around us, it is a backdrop, a general ‘force’ as I heard someone say the other day, and is not related to precise evil doing, even if it is generally seen as the outcome of human action - human collective action, that is. So far, GW has not killed any Iraqis.
Would Al Gore have made a movie about energy use, production, and distribution? (I mean specifically not a scary movie about PO.) I think not.
Noisette (same person as Noizette.)
Hi Marco,
Thanks for your comment.
re: "...So by touting 'we must do something to achive a low carbon world' "
One assumption in your sentence here, it seems to me, is the idea that TPTB think in terms of "we". I question this.
To really understand that "we" involves other human beings...with feelings, needs and so much else like oneself...it seems the first requirement would be to open the dialog to "the others" who make up our (mutual) "we".
They (TPTB, assuming they even exist as a group) also experience a great loss, greater for not having known any different.
http://www.resourceinvestor.com/pebble.asp?relid=30749
No Biggie really, but I thought it was worth the post...
What does 250 net oil pay mean???
I'm no expert, but since no one else answered I think it means there were 250 vertical feet of oil encountered.
thomas deplume, greetings!
I'm guessing that this is an Eocene discovery in the Green Canyon. Many times in oil discoveries there will be multiple sands or limestones which can be commercially produced. The net oil thickness is calculated by taking the thickness of the sand and subtracting the area occupied by the gas cap and the water in the bottom of the sand. They may be talking about 10 or 20 different sands, which added together equals 250 net feet of oil sand.
At any rate reservoir engineers can take the net oil sands and the bottom hole pressure together with the porosity and the connate water and estimate how much producable oil is in the reservoir. And the reason that's important is this deep water, deep well will be immensely expensive to drill and produce, although a lot less expensive than the Jack 2 well last year.
Hello TODers,
This is an absolutely terrific video commercial for Honda Corp.--perfectly displays the impossible dreams of Fossil Fuel Cornucopians-- we need something equally inspirational like this to make people want to Paradigm Shift:
http://world.honda.com/message/impossibledreams/cm/
Does anyone have a wild & crazy idea to help shift peoples' mindset to willingly want Detritus Powerdown and Biosolar Powerup?
Bob Shaw in Phx,Az Are Humans Smarter than Yeast?
The Sunseeker solar powered sailplane. Takes off under its own power; longest solar powered cruise to date is 158 miles. Is aiming to break the 1,000-mile distance record. Here are photos from a recent flight over Torrey Pines, CA. Here's a video interview with the inventor.
Brings a new perspective to VFR.
| The problem will solve itself.
| But not in a nice way.
Sorry Bob, but changing the paradigm isn't going to happen by sending emails to people, handing out flyers and hitting 'diggs'. People are saturated with the kind of messaging in the link your provided.
If you want a paradigm shift, short of TSHTF scenarios that force people to shift, then equally effective mass marketing is needed. We need to "put down the chalk and step away from the blackboard". As much as I like data and charts that won't change things. Emotion, not logic will change peoples minds. We need to raise a bunch of money, hire an ad agency, create a couple of video ads that scare the crap out of people, take some print outs out in magazines and newpapers, etc .... rinse and repeat....
just my thoughts for the morning....
Hello Shawnott,
Thxs for responding. I thought the Honda video would have been more accurate if when the boat was plummeting downward--that was when the commercial needed to end.
I agree with you that more PO people are needed who aren't chalkboard fixated, but who could make video messages or movies that would emotionally appeal in a positive manner to the unwashed masses.
Hey if the infinite growth contingent can always bring out Jimminy Cricket thinking in their propaganda, can't we do the same with our emotional appeal?
Maybe a video showing a tranquil Shire and everyone happily pedaling their bicycles with windturbines and solar panels in abundance. Everyone happily conversing with each other as the lush gardens are nearby with new RRs moving goods in the background as the deer and antelope play nearby. Tiger Woods is now an expert permaculturist, and earns extra money by doing promotion of Schwinn bicycles instead of Buicks. Of course, the video won't mention Overshoot.
Bob Shaw in Phx,Az Are Humans Smarter than Yeast?
Toteneila,
That is what I do (did) for a living. I choose my jobs now, depending on the client and what the message is. I don't take much work shooting/producing news stories much anymore. I think when they told me to leave the destroyed city from a Tornado and drive 50 miles to do a story because a "baby" had died, leaving the story of total destruction, to go to a subdivision with three homes,.. was the last straw....and its hurting my income. But you have to start drawing lines somewhere.
I have been tossing around how to make a Peak Oil video, commercial. Especially taking Stuarts and the others work from the last few weeks and trying to make it "videoable" for the masses. Even thinking about a "show" that goes up on googlevideo. Solves the bandwidth problem too. There is enough material to do it. Someone to do 3D graphs of the fields from the 2d is something I don't do. Graphics is a major part of this story.
Quid Clarius Astris
Ubi Bene ibi patria
I've come up with an idea for a video commercial that I plan on doing, tapping into the usual method of comedy in commercials. I have yet to write the script, but when I'm ready, I can make the video. (Production & post-production equipment at my disposal compliments of an uncle who is a director.) The basic premise is to present something that is completely absurd as a serious topic.. Such as:
"Peak Solar"
A guy telling us the horrors that will befall us due to Peak Solar, which is coming about of us using TOO MANY solar PV panels, which is draining the sun of it's limited supply of energy. If aren't prepared for this, the sun will go out and we'll all freeze to death. Complete with a few mock graphs, etc... The end would be something along the lines of "Peak Solar isn't real..... Peak Oil is. Find out at:www.theoildrum.com" etc etc.
Put it out on Google Video as a viral marketing method. :) Have a whole series of just asanine "warnings" similar to the Peak Solar, such as alien invasions, the earth suddenly becoming flat, the second coming of the Flying Spaghetti Monster, the moon colliding into the Earth, Potatoes being used as sterlization devices by the Elite, etc, etc. The more absurd, the better. Each time pointing out that the XYZ scenario isn't real, but Peak Oil is..
Interesting Twist Durandal. Good luck
Graywulffe, ok. I have to check into copyright stuff. Those images may not be usable, but I'm thinking of a way to use Fair use as news story/documentary not for profit. Other things too. There is a lot here that could be put into video that can carry a message, especially to the young, like, don't shoot the old guys and girls when the SHTF.
Are you native american, curious from the name, but the spelling tells me no.
Quid Clarius Astris
Ubi Bene ibi patria
Sounds cool. Keep me posted. Note that I would need some decent lead time to fit things into my schedule.
The name: I'm native American in the sense of being born here, but only have a distant genetic heritage (say 4 to 5 generations back) to certain pre-Western-contact tribes.
My name... Well, it's kind of a long story...
-best,
Wolf
"Someone to do 3D graphs of the fields from the 2d is something I don't do. Graphics is a major part of this story."
In the past, I've done 3D and 2D graphics extensively in the name of science education for K-12, and still keep up on much of my skills with freelance work. Don't know if I'd have the time to help out--it would certainly cut down on my TOD reading, for sure!--but it's something I might be able to help out with.
-best,
Wolf
Peter Jackson already made that video as part of The Fellowship of the Ring. Watch scene 2 of the extended edition of the movie and you will see the life that all good doomers secretly hope for after the collapse of civilization.
Watch Mad Max if you want to see what all bad doomers secretly hope for.
The Fellowship of the Ring ? scene two.
Perhaps you mean The Two Towers and the retreat to Helmes Deep, or are you referring to Jacksons "homage" to the true ending where Frodo see's The Shire in flame and ruin in his vision from looking in the water.
IN the book the Shire was taken over by "Sharkey" " (Sauroman's alias after leaving his Tower) the movie killed him there, but thats not the real ending.
You seem very quick to apply labels. Is that something they teach in law school to try cases with.
I'm very familiar with the "making" of movies. Worked on several, and commercials, oh yes I have helped manipulate your thinking their also.
Mad Max, well with that turbo charger and ram air feed, he sure got real good gas mileage didn't he. Drove and speed for miles without a fuel up, out in the outback.
Peter did a MASTERFULL job of brining all three books to the big screen. An accomplishment with lots of "tricks" that made Middle Earth come to life.
You should study the books history and its writer. That book is just more than a "tale". Its much more.
Quid Clarius Astris
Ubi Bene ibi patria
Overreact much?
I was talking about the scene "concerning hobbits", where jackson shows the happy pastoral life that the hobbits lead.
Hi Bob
Actually I was thinking something along the lines of an ad towards soccer moms driving their minivans to the field and then back to thier McMansion. Then show the result of that continued lifestyle for their kids.... "hey soccer mom.... keep doing what you are doing.. and this is how your kids will end up living...." Not quite the tranquil shire.