Perception Management -- CERA and IHS Energy
Posted by Dave Cohen on August 12, 2006 - 7:46pm
Topic: Supply/Production
Tags: cera, daniel yergin, ihs energy, peter jackson, robert esser [list all tags]
[editor's note, by Dave Cohen] This is Part 1 of what I hope will be a 2 part series. The second installment is tentatively titled Getting to Know Daniel Yergin. Enjoy and remember what's at stake.
Yet another recent CERA press release World Oil & Liquids Production Capacity to Grow Significantly through At Least 2015 denies that peak oil is a concern.
Based on the report's extensive field-by-field analysis, [Peter] Jackson and [Robert] Esser conclude that the data reinforce CERA's view that the specter of "peak oil" is not imminent, nor is the start of an "undulating plateau" pattern of supply capacity.This latest cornucopian summary has been commented upon here at TOD and criticized directly by Kjell Aleklett, President of ASPO in CERA's report is over-optimistic courtesy of the Energy Bulletin.
This story's aim is to investigate the CERA method, provide background for these latest statements and round out Aleklett's critique. The view here is that CERA, which is wholly owned by IHS Energy, is misleading the public and our elected representatives. These two organizations are managing perceptions as they cast aspersions on the peak oil view of reality and present misleading or incomplete analysis to the media.
These half-truths have gone on long enough. A bit more in-depth analysis is required to reveal this charade for what it is. Our future energy need is put in ever greater jeopardy the longer the world waits to mitigate the crisis. One step toward changing perceptions to create a call to action is to refute deceptions, whether they are intentional or not.
A Note on the Latest Press Release
TOD contributor Khebab recently posted this graph.
Figure 1 -- Click to Enlarge
From the latest CERA press release.
CERA's examination of actual activity and production data covered existing fields and 360 new projects -- 250 new non-OPEC and 110 new OPEC development projects -- expected to start production by 2010. The analysis points to global productive capacity rising from 88.7 mbd in 2006 to 110 mbd in 2015 (Figure 1). CERA's "reference case" analysis projects strong potential growth in both the OPEC (7.6 mbd) and non-OPEC (5.7 mbd) sectors to 2010, with continued expansion of OPEC capacity by 5.3 mbd between 2010 and 2015. Non-OPEC growth is projected to be 2.7 mbd in the 2010 to 2015 time frame, lower than recent high expansion rates.It is easy to ridicule the 88.7/mbd number until one realizes that CERA is talking about productive capacity, not actual production. In a recent TOD comment, sunshine said
think CERA is doing something like this:in response to some comments by the author. Only a slight correction is necessary. According to the EIA, the Saudi spare capacity is estimated at somewhere between 1.3/mbd and 1.8/mbd. The term productive capacity is defined by the EIA link just above as84.4 (EIA) + 2.3 (disruptions) + 2.0 (Saudi spare capacity)
= 88.7 total current capacity
"Capacity" refers to maximum sustainable production capacity, defined as the maximum amount of production that: 1) could be brought online within a period of 30 days; and 2) sustained for at least 90 days.The small correction is this: 84.4/mbd (actual) + 2.5/mbd (disrupted, includes Prudhoe Bay) + 1.8 (maximum Saudi spare capacity) = 88.7/mbd. Why is CERA talking about capacity and not production? Never make something more complicated than it is. The main reason is so they can inflate the numbers. Note the use of the high-end Saudi spare capacity number. Do readers think that NPR's Robert Siegel, talking with Daniel Yergin, knows what production capacity is? No, of course not. Only aficionados will know the difference, not members of Congress, the media or the public.
However, there is a deeper reason. CERA uses at least two scenarios, a baseline "reference" case using capacity as presented in the press release and a "above-the-ground disruption" case which pertains in the real world. This latter also includes production delays for new fields or insufficient investment by IOCs or NOCs who should be but are not producing as much as they could (cf. many OPEC countries, Russia). Disruptions are presumably mostly accounted for by the troubles in Iraq and Nigeria. Could lost Iraqi production, for example, be brought onstream within a month and sustained for 3 months? Almost certainly not, even if "peace" should break out instead of incipient civil war. The EIA (link above) lists the OPEC 10 and separately, Iraq. What is Iraq's surplus capacity? It is zero just like that of every other OPEC country except Saudi Arabia. At this point, even the CERA "reference" case makes no sense. What do they mean by productive capacity?
By switching back and forth between these scenarios, CERA can "explain" tightness in the supply market and current high prices while simultaneously saying that production is not the problem. It is possible to have your cake and eat it too. As Aleklett discusses, this game can be projected into the future.
Figure 2 -- Click to Enlarge
Please read Aleklett's critique. It is certainly ironic, if not outright contradictory, that CERA employs a bottom-up analysis using the IHS database but ignores the current daily flow rates (all liquids) in their latest press release. The whole point of such databases (also see Skrebowski's Megaprojects) is to calculate such flows given a depletion ratehere, 5%, new supply coming onstream and perhaps a disruption fudge factor. Speaking of the IHS database, let us now turn to that part of this analysis.
Robert Esser Testifies Before the House
There is a misperception, even among some of those who take peak oil seriously, that Daniel Yergin is the most important figure in the debate. He is a prominent person, especially in the media, but behind Yergin are two geologists, Peter Jackson and Robert Esser.With a combined 70 years of experience in the oil fields, report authors Robert Esser and Peter Jackson bring extensive knowledge of petroleum geology to this study. Trained as geologists, both spent many years in the oil industry, analyzing projects, drilling oil wells, and conducting geological studies before coming to CERA.
Jackson (left) and Esser
It is illuminating to focus on Esser's testimony before the House Energy and Air Quality Subcommitee in December of 2005. PG wrote up a summary at the time. Here's the part which will be examined.
The Committee has asked us to address the question of Peak Oil. In our view, this is not a very helpful concept, nor one that provides much descriptive power. Rather than an imminent "peak," we envision an "undulating plateau" two to four decades away....Where do the numbers come from in the bolded text? Behind Jackson and Esser is the IHS database. The 236 Gb of oil produced and consumed in the 1995 - 2003 period as well as the 144 Gb discovered appear in IHS Energy presentations. Look at this graphic from Pete Stark of IHS entitled Role of Mature Fields in Meeting the Global O&G Supply Problem (pdf).Canada. Major expansion is expected. The main story is the oil sands projects, where capacity is expected to increase from 1.2 mbd in 2005 to 2.4 mbd by 2010 and 3.4 mbd by 2015. Conventional crude capacity of 2.3 mbd will decline to 1.9 mbd by 2015.
The question of a worldwide peak in oil production continues to stimulate debate. Our outlook shows no evidence of a peak in worldwide oil production before 2020. It is true that total annual global production has not been replaced by exploration success in recent years, but production has been more than replaced by exploration plus field reserve upgrades. In 1995-2003 global production of 236 billion barrels was more than compensated by exploration success and field upgrades that collectively added 144 billion barrels and up to 175 billion barrels, respectively. Although oil is a finite resource, we still do not have an exact estimate of total reserves; meanwhile global resources should continue to expand. Many basins, even those producing significant volumes of oil, remain underexplored.
Figure 3 -- Click to Enlarge
As the slide reveals, the discoveries comprised only 60.8% of what was produced and consumed during the period. Nevertheless, Esser is able to reassure the House subcommittee that there was indeed a surplus of new oil. As he puts it: "Our views about the peak oil debate have been reinforced by a detailed new audit of our own analysis and also further evidence that has come to light concerning the enormous scale of field reserve upgrades of existing fields". Specifically, he is referring to the "at least 175 [Gb]" of field reserves upgrades.
Where does the 175 Gb number come from? No doubt some of you have guessed the likely answer because in 2002, the Oil & Gas Journal recognized the tar sands of Canada as reserves (pdf) and these were "booked" by OGJ as reserves in 2003.
In 2002, the Oil & Gas Journal accepted Canada's classification of 174 billion barrels of oil sands as established reserves and Canada became the second largest oil reserve-holding nation in the world after Saudi Arabia.To be exact, the reserves increase was 174.4 Gb. This rough equality seems to be more than happenstance. It is easy to contend that Esser's testimony is misleading, perhaps even deceptive, accounting on a number of grounds. Intentions are not considered here because they can not be known.
- There is the troubled status of the tar sands production itself, as the author has pointed out in Extreme Production Measures regarding economic and logistical problems in Alberta. Another story focusing on natural gas usage there was documented in Oh, Canada! -- Natural Gas and the Future of Tar Sands Production . Many other editors, contributors and commenters at TOD have added to our knowledge describing the problems at the tar sands. Although Esser is testifying at the end of 2005 whereas some tar sands problems arose only this year, one must ask where the realism of his assessment lies.
- The 175 Gb figure is cited without specifying the source. How could House committee members know the origin of the number?
- More misleading information involves the use of the 1995 - 2003 period, which appears to have been cherry picked to include the tar sands reserves increasesalthough the testimony was given on December 7th of 2005, Pearl Harbor Day.
What was not shown was this graphic from this presentation New Frontiers -Where will Tomorrow's Oil & Gas Come From? (pdf) by Tim Zoba, IHS director of business development.
Figure 4 -- Click to Enlarge
According to Figure 4, less than 50 Gb of recoverable liquids were discovered in the 2001 - 2005 period (excluding onshore lower 48 & Canada). Figure 5 below lists the leading countries where discoveries were made but includes the year 2000 as well, thus including the biggest discovery of the last 6 yearsKashagan in Kazakhstan. The cited total is 76 Gb discovered.
Figure 5 -- Click to Enlarge
Using the EIA supply data, the amount of liquids produced between 2001 and 2005 inclusive was approximately 146 Gb. Astonishingly, when the 2000 production is added in, the tally becomes 175 Gbthe same amount as the entire OGJ tar sands reserves endowment all used up in 6 years! Perhaps one of us at TOD ought to testify before the House energy subcommittee.
CERA's Perception Management
This story has touched on a number of aspects of what was termed perception management. Instances of CERA promulgating misleading information have been documented above. Perhaps the most important problem, however, is cited by Aleklett.On August 8, 2006, CERA (Cambridge Energy Research Associates) released a new private report with the title "Expansion Set to Continue - Global Liquids Capacity to 2015". "Private report" means that CERA expects you to purchase the report for $2,500. The data files used in the report are also "private" rather than being audited or refereed like the data in normal scientific articles....In fact, the real debate ought to be whether it is worth the paper it is printed on. Lack of data transparency for oil production is one of the most serious problems in the oil industry. CERA offers their version of "transparency"for a price. This privatization of E&P data based on the IHS database is understandable from a business point of view; to be sure, CERA is a corporation supporting a staff of about 250 people responsible for putting out misleading information. Yet, the lack of transparency is also reprehensible due to what is at stake in the world today. Now, it appears that attacking those concerned about peak oil is part of the business plan.More things can be said about the report, but it is obvious that it is not worth $2,500....
Rock Hammer
The author's mark



We see much of the lost ground being made up by 2010, along with an increase of about 4 mbd in our global estimate by 2015, with the inclusion of GTLs in the outlook along with new discoveries and existing field reserve upgrades in non-OPEC areas
I assume CTL will be included the next time oil production doesn't meet their expectations.
"During 2000, unconventional liquids represented 16% of global capacity, and by 2006 this had grown to 24% of the total," they write. "We expect this strong growth to continue to over one-third of total global capacity (38%) by 2015, especially if E&P companies believe that the oil price will remain high."
88.7 mbpd - 24% = 67.4 mbpd. This is close to the ASPO estimate for regular oil for 2005. Anyone know if CERA is using the same definition of conventional liquids, i.e. total liquids minus tar sands, deep water and natural gas liquids?
This is the military-industrial-media complex, and everything they do is based on "perception management." If they are successful, they make trillons of dollars and control the world's pipelines.
Matt Simmons is a member of the Council on Foreign Relations. Care to comment on what that means, Don?
Mr. Simmons, if you read TOD, then consider this to be a public request to break completely with your own class interest by someone who is very much an admirer of yours apart from what I have just said. (Because in fact I truly believe that you DO care deeply about humanity.)
He has repeatedly denied this associated. He has "advised" the Bush campaign on energy, but he was not part of the secret task force.
Not that I'm that much of a Simmons fan, however. He keeps saying Iraq was about WMD. I admire his energy analysis, but I would not enjoy being in the same room as he.
Overall, Simmons' connections to the power elite and their foreign policy machinations remain decidedly murky - at least to myself, and probably to most other people who hail him for his almost unheard-of forthrightness on energy issues for someone of his social background.
I think that Peak Oil advocates have been too quick to give Simmons a "free pass" with regard to his murky connections to foreign policy machinations on this account, though. For Simmons truly to live up to the hero-status that he has unquestioningly been accorded within the Peak-Oil crowd, he needs to divest himself of these morally compromising murky connections completely.
What is more damning of Yergin is his continued media prominence considering his track record. In the free market for subscription investment newsletters, economic feedback is swift and merciless. Investment gurus who repeatedly influence subscribers to lose money end up losing subscribers and going broke. Yergin has been disasterously wrong for years. Anyone who followed his advice is broke already. Yet Yergin has not vanished into oblivion, his star keeps rising. Therefore his paymasters are happy. Simmons has avered that CERA is employed by KSA. Yergin is a paid propagandist, and good at his job. Yergin's job is to baffle the masses with bullshit.
Excellent points! Dave, excellent keypost! As an increasingly upset taxpayer--I sure wish you could testify to Congress to offset CERA's misinformative testimony.
Khebab's graph says it all in regards to Yergin & CERA!
Bob Shaw in Phx,Az Are Humans Smarter than Yeast?
Don't waste your time testifying. Remember, it's the "military-industrial-congressional-media" complex.
I've been finding the whole concept of 4th generation warfare - between the global elite and the rest of us suckers - particularly explanatory of late. Warfare extends in depth throughout all of society. Think Lebanon.
There is no end to which the global corpos will not go, said a relatively conservative member of Maine's Fair Trade Commission recently.
"We" just are not doing a good enough job competing, that's how the corpos would frame it. And if we are not matching the Yergins appropriately, well, it sucks to be us. We lose.
Lifeboats - the global corpos will smash them. Unless we build community defenses and use the states (at least here in US) to protect the communities. But testifying doesn't cut it, because you leave the decision making in the hands of those who profit by smashing your lifeboat. Via the Commerce Clause in US Constitution, WTO or GATS. And we need to get much more creative about taking the offense - best defense is a good offense. You might want to debate Yergin on the facts, but he is only one of the many points of attack on the cultural front. There's economicfare, legalfare and real warfare. And borders don't matter, because it's not state vs state, but class vs class. Oh, now I'm depressed.
cfm
....and you guys accused me of being a "conspiracy theorist"!!!!
:-)
Roger Conner known to you as ThatsItImout
Bilderberg Group. Follow the link to Daniel Yergin.
Danny Boy!
A nice smile, don't you think? I'm not a conspiracy theory kind of person myself but some things are just too much fun! A kind of stooge, kiss-ass, brown-nose, toady, sycophant, self-serving kind of smile! Oh my -- that could be construed as some kind of personal attack but really it was merely my first impression upon seeing the photograph.... So well-adapted, socially successful, financially well off ... I hope he's happy! I know I am!
== Dave
I don't know dude. Can you really write a post like that without damaging the credibility of your analysis in the article at the top?
BTW, I'm by no means unfriendly to the project of PO awareness. I just don't think this sort of thing helps.
Who is doing the damage here? Yergin or me? I stand by my statements. I don't express opinions in TOD articles that I write -- I stick to the facts and reasoned analysis. But I also have an opinion. If that damages the credibility of what I wrote in the article in your view, so be it.
1. confusing "oil" with anything (gas, coal, oil sands, corn, etc) that can be made into oil or into the same products that oil can be made into,
2. exagerating the number of new drilling projects available for exploitation, the speed at which new oil projects can be brought on stream, and the maximum productivity of such projects, and
3. possibly forgetting to project decline rates for the new projects they projecting to come on stream. Remember, some of these projects, may emulate a number of recent smaller and deep offshore projects that rise and fall rapidly, so have limited lifetimes. CERA seems to project them all to come on stream and to be productive at the "platau" rate for the duration of the period being projected, which is clearly an exageration for some projects.
So the bottom line is not that CERA ignores geology. Rather it is that CERA simply exagerates future exploitation opportunities.
Our problem in this corner of the galaxy may be that we have too many Shadows but not enough Vogons. No wait, those were the hyperspacial bypass engineers with the really bad poetry. Got plenty of them.
It''s certainly nice to hear from you again, JD. I must have touched a nerve.
Arrogant? You don't know the half of it -- but Oh, my, go on! Flattery will get you nowhere.
I'm a relatively new kid on the block, but I've read some of your articles on your old site. I'm glad there are optimists like you in this debate. I like to hear from both sides so I can come to my own conclusions. I would enjoy seeing you post on this forum to present your views.
On that note, I don't find this analysis derogatory or a waste of time. Both sides are simply presenting their perception based on the facts. Obviously, Dave's perception of the facts is that peak oil is imminent and it will be a huge problem. I think that perception is based in honesty, and if so, don't you think that he is justified in his anger that Cera is looking at these facts and presenting them optimistically to our Congress? Is it not at least a reasonable inference that somebody with the extensive knowledge that Cera SHOULD have be pointing out the holes that Dave has just pointed out--like all the non exploratory reserve growth is simply booking the sands as reserves?
Cera's perception of the facts is obviously optimistic and that peak is a long way away and will be a plateau. We all have no idea if that perception is baseed in honesty, but assuming it is, I think they are entitled to take shots at people like Colin Campbell and Matt Simmons as chicken littles. Mike Lynch has certainly put together some pieces blasting the credibility of Mr. Campbell.
I think the analysis is far from a waste of time JD. It is simply peer review. Dave has found holes in their analysis and has exposed them. Maybe they could come back (or you) and expose the holes in Dave's analysis. These critiques are important--maybe Roscoe Bartlett could use this information (somebody ought to email it to him)to testify to Congress about why Cera might be wrong, and hopefully, Congress could do something that might be beneficial like increase wind tax credits, increase CAFE standards, commission some urban rail, whatever.
Where you are absolutely right, however, is that nobody really knows and only time will tell. I think we all know we all will be waiting and checking to see where it goes.
Congressman Bartlett:
I do not live in your voting district, however, I know that you are an avid supporter of alternative energy and understand the concept of peak oil. I am a citizen who has become aware of the challenges posed by peak oil and therefore wanted to forward information that I have become aware of.
Cambridge Energy Research Associates (CERA) recently testified before the House Energy and Air Quality Subcommitee on December 2005. CERA painted a very optimistic picture of future oil production growth.
Below is a link to a critique of that testimony and the most recent CERA report.
http://www.theoildrum.com/story/2006/8/12/114231/281
The Oil Drum is a website dedicated to the exploration of energy issues particularly peak oil. I have found the analysis there solid and worth reviewing. The linked story shows that many holes exist in CERA's optimistic predictions. I forward this to you in the hope that Congress can hear another side of the story.
Very truly yours,
That sounds very reasonable!
And if it turns out that CERA is wrong and we hit the wall like a ripe tomato, and the disaster that analysts like Hubbert, Simmons, Westexas, and my old geology professor from Toledo have been trying to awaken us to for years actually happens--then I expect people like Yergin--and you, JD--to be hanged by the neck until you're dead.
I'm a 1976 UT grad with an MS in Geology. That wouldn't be Dr. R would it?
rockdoc76
See this pdf for further.